At the June InfoComm, Xantech will mark both its 40th anniversary year and the two millionth installation in which its products are featured with a spotlight on simplified A/V control solutions aimed at easing installation and setup – a necessity for the new market realities confronting integrators on both the commercial and residential sides of the industry fence.
“What we’re doing is reacting to a changing industry, with lots of people doing smaller installations,” said Graham Hallett, president. “Our strategy going forward is to make Xantech more widely available and easier to use – to make our superior engineering less complex.”
The brand, part of the AVC Group subsidiary of Nortek, is notable for its build quality and as a large OEM supplier of IR equipment. “We’re known for IR, but we’re not just an IR company,” said Hallett, adding that Xantech is intent on reframing its image with a new awareness campaign carrying the tagline, “You turn it on. We make it work.”
Xantech’s QuickConfig technology is a pivotal element within the company’s newest SKUs. The MX88i IP-enabled multi-zone eight-source/eight-zone audio/video controller amplifier, for example, offers a QuickConfig mode – meaning that no external PC is required for basic multi-zone setup out of the box, said Rick Seegull, director of business development for Xantech’s commercial division. As the installer is walked through a brief series of questions, basic setup takes just 10 minutes. “For most systems, you need a lot of programming knowledge, but ours practically sets itself up,” he added.
For installers looking for ways to quickly and efficiently troubleshoot problems that don’t truly require a service call, there is the Xantech ISM4 Intelligent System Manager, which in essence, acts as a “device cop,” polling all devices in an A/V system and keeping them in sync to help avoid unnecessary truck rolls.