WYNIT Holds Velocity Summit
Gaining an edge – it’s a quest that often times separates the winners from the losers in myriad aspects of life and one that has taken on new meaning in today’s difficult business climate.
As a major CE distributor, offering up an event to your consumer electronic manufacturing partners that, in large part, promises to help them gain an edge in the all-important product-to-market chain would certainly appear to be a worthwhile venture. However, delivering on that promise might be looked at as a fairly tall order.
The aptly named WYNIT Velocity Summit, held November 1-3 in WYNIT’s headquarter city of Syracuse, New York, was developed to bring together supplier representatives from each brand in WYNIT’s comprehensive product offering for three days of presentation, collaboration, and networking. As WYNIT executives would explain, the event was designed to provide their supplier partners with the personal relationships and tools required to effectively “Accelerate Their Business with WYNIT.”
At the event’s conclusion most would concur mission accomplished, as over 50 of WYNIT’s suppliers made the mid-autumn trip to northern New York for those aforementioned three days of insightful tips, valuable networking opportunities and a chance to display their latest innovations in the relaxed and focused atmosphere of the city’s OnCenter Convention space.
After an opening night reception, day two featured multiple breakout sessions designed to help supplier’s gain a better understanding of the right way to get products to retailers and ultimately to consumers. Topics such as branding, promotion and e-tailing along with some inventive point-of-sale display examples were discussed and disseminated within the various distribution channels.
In one of the breakout sessions that zeroed in on the photo channel, WYNIT demonstrated a unique retail display they developed for Kodak’s Picture Kiosks that made the unit more approachable and more attractive to consumers.