One Voice: Women of Consumer Electronics, Unite!
For those of you who have taken my class, “How to Sell to Women,” you know one of the questions asked is how do we bring more women into the sales channel.
Eric Schwartz, president and group publisher of our CTPG (Consumer Technology Publishing Group), wrote in November’s Dealerscope, our sister publication, that the U.S. Department of Labor, in 2007, reported that around the same number of men and women (8.2 million) were employed in sales-related positions within U.S. industries. But you would never know that by walking into most electronics stores—whether big-box or custom-focused.
We need to do a better job of recruiting women into the CE industry, and not just in the sales arena. But how? Join me in welcoming a new industry Web community—Women in Consumer Electronics. Launched last month, www.womenince.org is taking up the mantle of bringing women (and men in support of women) together for the purpose of empowering women, building a network for women and supporting career opportunities in consumer electronics for women.
The site is forum-based with a host of advisors, sponsors and strategic alliances that encourage members to get involved on a personal level. We are reaching out to connect women in consumer electronics to organizations such as CEDIA and CEA for their support and other complementary communities such as Women in Technology, the Society of Women Engineers and Wolfinspires.com.
We have formed an alliance with ESPA (www.espa.org), whose mission is to train high school and technical school students with the skills to fill the needs of an industry that is expanding. Women in Consumer Electronics is developing a mentoring program to guide the careers of women that have already started out in our industry and are right under our noses in operations, marketing, product management and industrial design. We know they are enthusiastic about our industry, and we can drive that passion to the benefit of the industry and their own personal career satisfaction by taking an interest in their career development.