Detmer's Corner: Don’t Forget to K.I.S.S. Your Company
When my wife and I purchased a home in the Old North East neighborhood of St. Petersburg, Fla., we had the feeling that we were buying at the bottom of the market. Thank goodness we were right! In less than two years the property has appreciated over one percent per month, growing in value by 30 percent. Since areas, not specific homes, tend to appreciate in sync, most of the homes around us have appreciated greatly as well.
This is fueling a craze of home repairs and remodels as owners once again see a valid reason for investing in their residences.
Needless to say, local architects and contractors are benefiting from all the activity. I can’t walk the dog without noticing yet another house that is being renovated. I asked my real estate agent about this sudden trend, and he confirmed that home values are indeed growing and the inventory of homes for sale is lean.
He also told me that in some cases, general contractors are so busy they have waiting lists of clients. Interestingly, I’ve noticed a coincidental phenomenon: Subcontractors of all kinds are roaming the neighborhood and distributing flyers that advertise their individual specialties.
Among these flyers there are the normal tree trimming, gardening, floor refinishing and painting services. But a unique and higher quality flyer caught my eye recently. It was from a local interior decorator. Her’s is a long established business with AKBD (Associate Kitchen and Bathroom Designer) accreditation, and offers a free in-home consultation. “A world of possibilities delivered to your door,” the flyer reads. This 11x17-inch single-fold flyer with business card attached has to be paying dividends.
The cost of production and distribution of such a flyer is so low that landing just one job would likely pay the costs several times over.