One Voice: What’s Black and White and Red All Over?
Yes, it is an old riddle, but the punch line is not what you think! We have read the results of the CustomRetailer Reader Survey and the facts are black and white. What leaps out is that still, in this day and age, where the content of CustomRetailer is available through online and mobile media, the printed magazine is a powerful part of the brand. As the most progressive media company in the consumer electronics arena, we are committed to reaching the right decision makers through the media of their choice.
No surprise that over 90 percent of the respondents are involved in custom installation. Eighty percent personally subscribe to the print edition of the magazine and 92 percent read it regularly. And 88 percent are reading regularly the E-Newsletter, CustomRetailer Today. But how satisfied are readers with the publication?
Here are answers to the question, How would you rank CustomRetailer as a primary source for?
• 83% Practical Security Market Strategy
• 91% Practical Sales & Marketing Tools
• 82% Practical Financial Planning Tools
• 89% Practical Commercial Market Strategy
• 93% Pioneering Technologies
•93% Business Strategy
Those grades reveal our position as the leading business strategy portfolio in the industry and the study validates that 70 percent of readers have “management” in their job title.
What’s really compelling is what Maureen highlights above. The sweet spot of the market has moved substantially north and south of the Middle American market segment.
In response to this question: Which of the following markets does your company serve? Readers responded:
• 22% Residential
• 7% Commercial
• 70% Both
The way our readers buy products is as interesting as the brands and product categories they purchase. The study confirms that our readers depend on their direct relationships with manufacturers and the value proposition of buying through distribution.