Vanco International Adds Industry Veteran Randy Blanchard as Director of Audio Products
Vanco International announces the hire of new Director of Audio Products, Randy Blanchard, to oversee its Pulse Audio and Beale Street Audio brands.
In his role, Randy will handle overall audio brand strategic planning for Vanco, including strategy development, monitoring and reporting on performance, communicating brand strategies to internal and external stakeholders, and managing support of audio in other Vanco lines of business. He will also continue to elevate Beale Street and Pulse Audio’s presence in the market, leveraging his strong industry relationships and expertise to reach new audiences and create new business opportunities.
Formerly, Randy served as Business Development Manager for Residential AV at ADI Global Distribution, a leading distributor of security, AV, and low-voltage products, where he acted as a primary subject-matter expert for AV technology; worked with the marketing team to develop and execute strategy for the AV business; recruited AV vendors to partner with ADI; and nurtured dealer and vendor relationships that were strategic to AV and overall business growth for the company.
He also served in various roles at Pecar Electronics from 1984 to 2004, with his most recent role being Vice President. Randy is also an active participant in the AV and CE industries: he is a founding member of Home Entertainment Source (HES), a speciality AV merchandising and buying group, was named a Technology Integrator 2013 Young Turk of Custom Electronics in 2013, a recognition that celebrates the CE industry’s best and brightest and is a CEDIA Registered Outreach Instructor.
“We’re excited to bring Randy and his expertise to our fast-growing speaker and audio brands, as we see them as a point of extensive growth for Vanco,” said Mark Corbin, president of Vanco. “His role is important as we look to expand our audio and speaker business and develop relationships in new segments of the market. We’re thrilled to have him on board.”
The hire of Randy marks the fifth senior-level promotion or hire announced in 2018, signaling the continued growth and expansion of Vanco in the residential and commercial AV markets.