Social Network: It's Showtime, Part II
Last month we covered the importance of using social media to enhance your trade show presence. Continuing to tweet during the show will keep your followers’ attention, spark interest and incentives and inform them about products and events at your booth.
Don’t be shy. Personally invite followers to your booth with an @ message; include your booth number—they may be close by. LiteTouch did this at CEDIA, tweeting a quick hello to @customCEsocial, stating that two executives at their booth would love to reconnect with them.
Give followers an incentive to continue engaging with your company throughout the show. Have contests and events on the show floor that require attendees to keep up with your tweets. Make it so they must visit your booth to claim their prize and check out your products.
During CEDIA EXPO 2010, OmniMount had a daily installation demo of one of their new products, followed by a giveaway, which helped to significantly increase booth traffic and was fun for attendees.
When the trade show is over, it is vital to continue engaging and make people remember the show. Post show recaps and photos highlighting the most memorable moments of the show and any new products that were debuted to show those who did not attend what they’ve missed.
Linking your Twitter to a company blog that has a post packed with highlights from the show—or even other relevant blogs that cover the channel—is another outlet to market your company post-show. Also, retweeting what an attendee says about the experience at your booth is a great way to keep people talking about your company or brand.
Thank attendees for coming to your booth. Showing gratitude to those who tweeted good things about your company. If you’re not doing this, you could be losing out on outreach opportunities to potential customers. Implement these strategies for your next trade show and you should see an increase in community engagement and booth traffic. Good luck, and we’ll see you at CES! CR