Two Tools to Simplify Your Social Media Management
Social media has become so ubiquitous that it often seems impossible to manage it all without losing your day job. Luckily for us, dozens of tools have been created to help organize social sharing platforms, and they are used by social marketers around the world to help streamline digital marketing efforts.
The only problem is that many of these tools can seem too complicated, too expensive, or both, rendering them useless for the small business owner trying to tackle social media on his or her own.
But never fear—the websites below are effective and easy to master, and they can help your company become more social in a matter of minutes. And the best part? They’re free.
Buffer allows you to post to Facebook, Twitter and LinkedIn with the click of a button, directly from your Web browser.
While its concept is not terribly original, what I love about Buffer is its automated sharing option. A user can add several posts to his social media sharing queue each day, perhaps in the morning before the workday starts, or in the evening when the day is winding down. Throughout the day, Buffer will automatically post them to whichever site you choose, based on an algorithm that takes into account your specific network, location and time zone.
To sign up, simply connect to the website with your Facebook or Twitter login information. Once inside the site, you’ll be prompted to download a browser extension that adds a “Buffer” button to the top right-hand corner of your browser.
Once the button is installed, you can quickly and easily add content to your Buffer stream in a matter of seconds—simply click the Buffer button whenever you see an article, photo or website you want to share. You can edit your post straight from your browser and choose to share it immediately, or let Buffer decide when to share it for you.
The Buffer dashboard also provides a section for analytics and sharing statistics, as well as an option for multiple team members to manage shared accounts. Simple, easy and effective. Learn more at www.bufferapp.com.