Tweeter Opens “CE Playground” Stores in Houston and Delaware
Tweeter Home Entertainment Group opened its fourth and fifth Consumer Electronics (CE) Playground concept stores. The stores are in Houston and Wilmington, Del., near Philadelphia.
Tweeter said its CE Playground stores “have outperformed the company’s traditional shops in margin, sales and in-home installations in their respective markets,” and “have given Tweeter a unique model to live alongside the traditional grab-and-go box retailers.”
“We are very encouraged by the early success of our CE Playground stores,” said Tweeter President and CEO Joe McGuire. “Our new business model is clearly resonating with consumers as we have provided an alternative to shopping for home and mobile entertainment products at the historically sterile big-box retailers. In addition to providing unique and compelling product assortments and competitive pricing, our CE Playground stores bring the latest consumer electronics technologies to life for our customers, demonstrating for them what is now possible where they work and where they play.”
“We have created an authentic, comfortable place to shop for home entertainment technologies,” said Paul Ryan, Tweeter’s director of store design and category management. “Notional spaces which demonstrate how the latest CE products integrate into people’s lives, cues them to the design possibilities in their own homes and builds confidence in Tweeter’s installation capabilities, in addition to our strong product knowledge.”