4K Ultra HD TV Roundtable: TV Manufacturers Speak Out on 4K Ultra HD
VP Product Marketing & Development, Visual Products, Toshiba
I don’t know that all of them understand 4K. But honestly, I don’t know if they understand what 1080p Full HD is, either. But I think people understand that 1080p is better than 720p and that 4K is better than 1080.
To really feel it, though, you have to see it. The questions on their minds are, does it really look better than HD? Can I get content for it? And does it make my current content look better? Those are things that will make them decide whether it’s worth a premium price. We’ll try to provide high-quality demo content to the retailer to allow them to show the true 4K benefits.
We want to show how good the TV looks with native 4K but also how great the upconversion process is, so in the content we provide will be examples of both. It will be provided on a flash drive, and the TVs are set up that it will auto run and auto repeat on the sales floor. We have to work with the retailers to assure that these get plugged in in all the stores; that’s a process we’re working on right now.
SVP Home Entertainment Marketing, Samsung
Consumers are embracing UHD now more than ever and with Samsung’s Curved UHD TVs, they can enjoy exceptional design, picture quality and sound. Our true-to-life UHD technology combined with the curved design provides the ultimate immersive experience, something the customer can see with their naked eye at retail. Our TVs have upscaling capabilities and we’re working with the best in the industry to provide consumers with more native 4K content to enjoy. We’re doing this by partnering with leading content providers such as Netflix, DIRECTV as well as Twentieth Century Fox and Paramount Pictures to supply a UHD video pack to owners of our UHD TVs. Consumers are embracing our UHD TVs and we currently hold nearly 60% of the UHD market share.