A Pillar of theCommunity
Located in one of the most thriving shopping areas in America, just off the Third Street Promenade and a stone’s throw from the Pacific Ocean and the world-famous Santa Monica (Calif.) Pier, TV Authority Santa Monica is much more than just an A/V store. It’s a hybrid retail store/custom installation firm that can do something as simple as selling a TV to something as complicated as installing a full-blown home theater and whole-home automation system.
Lots of C-businesses can say the same thing, of course. What makes this location much different is that it’s also an art gallery, a swank venue for events, an active member of the community, a philanthropic benefactor and a screening room. Its small storefront belies the sprawling 8,500-square-foot space inside.
Those entering the store are greeted by a modern loft-like space, with high ceilings, exposed brick and excessive charm. The lobby is filled with plasmas, LCDs and other TVs of all sizes and makes. Models from HP, Sony, Samsung, Philips and other recognizable brands are lit up and on display.
The inviting atmosphere beckons shoppers from the heavily trafficked Promenade. The regular Joe off the street can come in, get advice on the latest technologies, even walk out of the store with a new TV or receiver.
“We couldn’t ask for a better location,” says Director of Sales and Marketing Aaron Gutin. “We serve Hollywood, Malibu, Beverly Hills, the Pacific Palisades and more. This is one of the largest real estate markets in the country. And a lot of residents work in the movie, music or TV industry, and therefore care about the quality of their A/V experiences.”
Tearing Down Walls
Progress further into the labyrinthine space and you begin to notice colorful works of art hanging next to the video displays. “When you really think about it, A/V gear is ultimately a vehicle to accurately reproduce the visions of the artists, whether it be a great film or a fine piece of music,” says Owner and President Jason Palmer. “So the art gallery doesn’t feel out of place or jarring, but rather seems a natural extension of what the space is all about.”