Tributaries Cable unveiled a “brand new corporate identity” and web site (www.tributariescable.com) as it celebrates its 15th anniversary.
“This fresh new look and feel is the company’s first complete, top-down marketing makeover since the company was founded in 1991 and represents a completely new direction, style and focus for the growing company,” said Tributaries in a release that described a new “light-hearted and colorful style” in its marketing.
Company Founder and President Joe Perfito will be prominently featured in an attempt to “personalize” the company. Said Perfito, “Although we take our customers’ needs seriously, we wanted a style that mirrored who we are, [which is] not only a company who makes great wire and cable products, but a company with a sense of humor and a great passion for what we do, every day. We believe we’ve achieved that.”
The new web site serves as a portal to Tributaries’ dealer and installer extranet and an ftp site, “and paves the way for a future B-to-B online ordering system,” said the company.