Total Control is in the Details for Celebrity Baker Buddy Valastro
The world’s favorite celebrity baker, Buddy Valastro, is expanding his baking empire with the recent grand opening of the second Carlo’s Bakery location in Ridgewood, N.J., and he’s using the ELAN g! system to provide simple and efficient AV control.
Working with custom integrator 360 Media Innovations, Valastro now has three ELAN g! Entertainment and Control systems—one at his New Jersey home, one at the Carlo’s Bakery Lackawanna Cake Factory in Jersey City, N.J., and one at the brand new Carlo’s Bakery location in Ridgewood, N.J.
“I use ELAN g! every day at home and at the Cake Factory,” Valastro said, “so I knew it was the perfect choice to give my employees and managers total control of the audio and video at the new Carlo’s Bakery in Ridgewood.
Technology is changing the way retail businesses operate, from the new ShopKeep app that allowed us to replace traditional POS systems with two iPads to the instant audio and video control the ELAN g! provides. As Carlo’s Bakery continues to grow I’ll need technologies that make it easier for me to manage operations at multiple locations, and one of the reasons I love the g! system is I can expand it later to provide remote access to security and surveillance.”
With plans to open several additional Carlo’s Bakery locations by the end of 2014, Valastro will benefit from the remote capabilities of the advanced ELAN g! system and be able to quickly check in on multiple locations right from his iPhone. With the move to two iPads as POS systems in the Ridgewood location, it’s clear that technology will play an increasingly important role in the bakery’s continued success.
It’s now possible for employees to take the cash register with them to take orders from anywhere in the store, and a simple four-finger swipe takes them right to the ELAN g! Mobile app, where they can adjust settings for the store’s TVs and audio zones. That means they can take an order, swipe to the AV controls and swipe back to take another order in under 15 seconds.
Related story: Cake Boss Brings Elan g! to New Location