Americans spent nearly $150 billion dollars on home remodelling in 2005, according to Harvard University’s Joint Center for Housing Studies, and increasingly, they’re looking at the back yard as “another room,” one that could use a high-end grill island, beer on tap…and a decent sound system at the very least.
The Hearth, Patio & Barbecue Association reports that American spending on their patios and terraces jumped 238 percent from 2002 to 2004. CE and appliance retailers are seeing the trend heat up their sales of stainless steel grills, stereo components, wireless TV systems and outdoor-audio products like “stereo stones.”
Jack Baillio, owner of Baillio’s in Santa Fe, N.M., says he’s building a new vignette just to display top-of-the-line outdoor entertainment systems. “We’re also putting up a big white tent outside our store this month and even doing some grilling,” he says. “It’s time to show people they can do a lot more out back besides putting their boom box on a counter.”
Watch for a complete report on the outdoor entertainment trend in the June issue of Custom Retailer!