TIDAL Keeps Commitment to Industry Partners
IDAL launched in the U.S. late last year as a higher-end rival to established streaming services like Spotify. Now, it’s been purchased by rap icon and entrepreneur Jay-Z, who’s cut in a virtual who’s-who of the pop music elite- Rihanna, Beyonce, Madonna and Daft Punk- as co-owners.
What does this huge change mean for TIDAL’s manufacturing and retail partners? Not a whole lot, it turns out.
“We’re committed to the manufacturers and the dealers, and we think they’re probably some of the biggest influences out there,” David Solomon, TIDAL’s national sales and marketing manager, said in an interview. “Plus, these stores and manufacturers- they all need the best stuff to demo with,” Solomon said.
He added that TIDAL remains committed to the custom install channel, and will remain in buying group HTSA.
“They’re some of the best dealers in the country, and they’re selling some of the best equipment in the country,” Solomon said. “We think that those guys, and high-end dealers around the country, [TIDAL] is a total natural for those guys.”
The one big difference is TIDAL’s addition of a new $9.99 price tier, which was announced on the same day as the Jay-Z press conference.
“We’re still very, very committed to high-resolution or full resolution,” Solomon said. “However, we added in a $9.99 plan is going to allow us to compete head to head with Spotify and other companies like that.” Solomon added that he hoped customers would subscribe to the $9.99 plan, get familiar with the UI, and later upgrade once they obtained higher-end speakers or car audio components.
“We have a plan where you can start where everyone else has started,” he said, “but where you’ll end up will be much, much higher quality than what the competition is currently offering.”