CEDIA View: This Isn’t Your Grandpa’s Business Conference
s business professionals, we all at some point have been lured by the business conference, enticed by flashy promises of increasing our revenue or learning how to operate “lean” or whatever the topic was. We’ve all been to that conference, the one with lofty promises but, in the end, low results. The conference where a sales message was thinly veiled among the thousands of PowerPoint slides.
The CEDIA Business Xchange is anything BUT that.
When a group of CEDIA volunteers and staff started planning for the Business Xchange, they knew they wanted to be intentional in the format. They wanted an event that would provide industry-specific resources for anyone looking to improve their business.
Business Xchange is not the old-school conference. It’s a new format designed specifically for your company!
Attendees of the Business Xchange will get to take deep dives into business concepts used by Fortune 500 companies. Two interactive half-day workshops have been developed to apply these concepts to small businesses.
The Advantage Workshop, facilitated by Michael Lorsch and Kristine Kern of the Table Group, will focus on organizational health and the four steps to getting healthy, including building and maintaining a cohesive leadership team and creating organizational clarity.
The Trusted Advisor Workshop, facilitated by David Chow of Trusted Advisor Associates, will explore the impact that trust has on your bottom line. The workshop will provide a framework for evaluating trust and tools to improve your trustworthiness with customers.
Still not convinced that the Business Xchange is not the same old song and dance?
One of the new concepts that will be rolled out at Business Xchange is the “unconference,” sessions that provide a time for attendees to drive the discussion on hot-button issues that are important to their businesses. Five rooms will host different discussions, and attendees are encouraged to bring their specific questions, challenges and solutions to the appropriate room. Facilitators and experienced professionals will be available to provide insight and help as needed.
The thought behind the unconference sessions was to add a little structure to traditional networking time, allowing attendees to bounce ideas off one another and ask for advice and guidance. We hear time and time again how much CEDIA members value and depend on their professional network. Why not open up more opportunities for them to connect with their peers in the industry?
The Business Xchange is something different, and it’s been created with you in mind! Mark your calendars and start planning to be at the Hilton Houston NASA Clear Lake April 29 to May 1.
Registration for the Business Xchange is open! CEDIA members can take advantage of an inaugural member rate of $799 if they register by February 28, 2015. Regular rates for non-members are $1,499, and $999 for members. Visit cedia.net/
businessxchange to learn more about what is on tap for the event.
Still on the fence about a CEDIA membership? Your $500 membership fee can be made up in the savings for this event alone! Additional member benefits are outlined at cedia.net/join. TI