Vendor View: Lighting Control: It's Not Just For the Whole House Anymore
Lighting control has been around for a long time, of course, but it has been an all-or-nothing proposition for dealers and their customers ever since the concept was introduced. For almost 20 years, top-tier integrators have delivered the convenience and comfort of whole house lighting control very profitably.
Their clientele, however, consists largely of high net-worth clients; the great majority of consumers have not benefitted from this technology whatsoever. In addition, lighting control has been reserved for those dealers who possess the wherewithal to deal with the many implementation challenges the technology presents. It’s never been an easy proposition for the installing dealer.
Change is coming, however, with the debut of single-room lighting control solutions.
These much more affordable and easy-to-install solutions couldn’t come a moment too soon for dealers looking to jumpstart new business or revisit existing customers with an exciting new proposition. Wrestling with decreasing price points and margins in many of their key product categories, dealers are searching for solutions that will differentiate them from the mass discounters. To grow one’s business—indeed, to survive the current economic climate—it is necessary for dealers to diversify and focus on offering more goods and services. Single-room lighting control will help them do that.
Demand for home entertainment continues to grow, despite the faltering economy. More than ever, now is the time to think about the intangibles and benefits of what you are selling. It has been said many times that we must focus our sales efforts on delivering the experience of watching a movie or a sporting event, or listening to our favorite music, or huddling with a loved one in a warm environment, rather than on delivering a specific brand or product that is simply a means to those ends.
With single-room lighting control, dealers can easily and cost-effectively complete the home entertainment experience by offering customers more complete control of their environments—the entertainment as well as the lighting. Single rooms and select areas can now enjoy lighting control from the convenience of the same remote control used for entertainment.