CEDIA View: Five things you should know about being a registered outreach instructor
When you sign up for CEDIA’s Registered Outreach Instructor “Train the Trainer” course, you tap into a powerful relationship-building tool that can pay dividends for your business.
We talked to one CEDIA member who is making great use of this resource in her local market, and seeing results. Debbie Salazar of i-Home Connect in Highlands Ranch, Colo., shared these five insights from the courses she’s delivered with her husband, Fernando.
1. You will make connections
“After the first course we delivered, we received plans for two different homes from two different builders. One of those builders has since sent us another plan.”
2. You will be seen as a resource
“People are looking to us as educators. This program elevates us above just ‘the cable guy’ or ‘the TV guy.’ We’re much more than that; we’re professional and we keep up on current technologies.”
3. There is a market for home tech training from qualified pros like you
“One of the builders who came to our first class enjoyed the topic so much he’s coming to our next class as well. He’s worked with an AV company in the past, but he commented that we are so forward thinking, and his previous AV company never touched on the things we did.”
4. Quality is greater than quantity
“We deliver the classes in our space because we like to show current technology and give demos. The classes are small—usually no more than 10 people because of the small space. That makes them more personable, and people like that.”
5. The work of relationship-building never ends ... nor should it.
“Afterward, we send them a survey along with a list of the classes and ask what they’d like to see in the future. We also send a thank-you card. Then we either give them their certificate at the end of the course, send it to them, or even hand-deliver it to their office for a chance to see them again. They get educated and earn credits; we build relationships and also make ourselves known.”