The Showroom Network
Last week I sat down with Joe Barrett, President, and Brian Perreault, Vice President and General Manager, of Barrett’s Technology Solutions. Their recently designed showroom in Chicago has gained notice from the community and proven that an appetite for growth and change yields success when it comes to custom integration. At the top of their list of priorities is the network—the engine that powers all the other components at their showroom. We set out to find out why:
Sarah Fleishman (SF): Tell us about the history of Barrett’s Technology Solutions and what sets you apart.
Barrett’s Technology Solutions (BTS): Barrett’s has been a full-service reseller of specialty consumer electronics products since 1966. Today, while we have some retail presence, our main focus is integration, and our business decisions are made as integrators, not retailers. It’s a transition that has mainly taken place over the past 10 years, but we have fully embraced it.
SF: It sounds like your willingness to adapt to constant changes in our industry has helped you stay relevant in the market and led to your continued success?
BTS: Absolutely. We constantly make an effort to improve our customer’s experience. We have always embraced change and have never been afraid to push boundaries or make a mistake. Our transition from retail to integration occurred over the course of 10 years, but we have fully embraced this change and that has made us successful. We were able to transform our business and put together a beautiful showroom. We’re very proud of our progress and how we do business every day.
SF: Let’s talk more about your new showroom. What motivated you to design one now?
BTS: We wanted to give our clients a unique shopping experience that would inspire them. What we’re really showcasing is ideas and solutions, rather than individual items or products. It was important to us that the showroom reflect what a client’s home might actually look and feel like. We never wanted one of our employees to tell a client that we couldn’t replicate something they saw in the showroom and wanted for their homes.