CR Talks To... Andy Nelkin: Panasonic Aims For the Custom Niche
CR: What products are currently under the Panasonic Professional Display Co. umbrella?
Andy Nelkin: Our division includes all commercial-grade plasma and LCD TVs. We have the regular commercial line and on top of that, a new line we’ve introduced for custom home theater—Premiere. The AVAD group is carrying the Premiere line.
CR: What attributes do you bring to the channel with your product line. What technological strengths are you leveraging in the line to make your mark?
Nelkin: In custom home theater, the customer who is willing to spend that much money is appreciative of quality and of an emissive technology like plasma, and the benefits it offers in image reproduction with its really dark blacks. What we bring to the market that others don’t is our level of detail and our level of accuracy.
The LCD line begins in our hotel range at 32 inches, and we go up to the 103-inch plasma that we’ve been selling for a while. We did show a 150-inch display, but that’s really a 2010 product.
What’s very important in all this is to show on screen what the director had in mind—and not to exaggerate anything. So we spend a lot of time tweaking our TVs to be as accurate as possible. We have a color gamut that can go to 120 percent of the regular color space, so we’re able to reproduce any color accurately and show what’s meant to be on the screen.
CR: What future product goals are you setting for the line?
Nelkin: Our emphasis is on screen sizes that range upwards of 50 inches. Smaller than 50 inches is more of a cash-and-carry product, and even 50-inch is kind of a transitional size for custom home theater. But we’re looking at what we can do to strengthen the lineup between 50 and 103 inches. Today, we have a 50- and a 65-inch in the Premiere range, but there could be other screen sizes. Our 65-inch does very well.