The HTSA/Nationwide Alliance, Explained
NASHVILLE- What does the newly announced strategic alliance between HTSA and Nationwide Marketing Group mean for members of the two groups and the industry at large?
Below you will find answers to a few likely questions, via the announcement and a press briefing held here at HTSA's spring conference with executives of the two groups. Those attending the press conference and briefing included HTSA managing director Bob Hana, board president Leon Shaw and vice president Brian Hudkins, along with Dave Bilas, Tom Hickman and and Hank Alexander of Nationwide.
- Are HTSA and Nationwide Marketing Group merging?
No they are not. The deal is a "strategic alliance" and not a merger, and both groups will remain separate independent entities while working more closely together.
- How did the deal for the alliance come together?
It was initiated by the Nationwide side. Hana placed the time frame for the discussions at around five months.
"We came to Bob because… HTSA is the best in the business, and we that knew we needed to compete in this space," Hank Alexander, director of SEN-turned-HTSN, said in the briefing. "The way you get better in this business is you find the best people in the business and you partner with them."
- What's the deal with "HTSN"?
HTSN, Home Technology Specialists of Nationwide, is a restructuring of the Nationwide division formerly known as Speciality Electronics Nationwide (SEN), following the launch of the alliance.
- What new benefits will be available to HTSA members as a result of the deal?
Access to Nationwide's video and educational facility in Atlanta, including possible meetings. HTSA members will also have access to Nationwide's recently launched eXchange distributor marketplace portal, as well as more favorable credit terms from American Express.
- What other collaborations will take place?
The two groups will continue to hold their own meetings and events, although they will likely have greater participation with one another.
- Will the dues structure be changing for HTSA members, as a result of the alliance?
No it will not, Hana said, nor will the membership guidelines.
- Are HTSA member dealers on board with the deal?
Judging by our discussion with dealers on the first day of the event, yes. One dealer said that during the meeting at which the deal was introduced, a vote of confidence in the deal was held and passed easily.