The Finest Brands: How Custom Integrators Can Elevate Their Businesses
What do Integrators really do?
What do upscale, high-net-worth customers ask for from their Technology Integrator? We’re not referring to what they request—“I’m interested in getting sound in the back yard.” We’re talking about what they’re really saying? “I don’t have the time to become an expert and make an informed decision—but I want some cool new stuff for my house. Can I trust you to make my valuable time at home more comfortable and fun?” This is the question at the root of customer requests.
Once an Integrator wins a customer’s trust, they can supply a wide variety of luxury products throughout the house, and both the Integrator and their customers will be happier than ever before. This is the opportunity that The Finest Brands (TFB) offers.
A prospective homeowner interacts with a long list of companies involved in the building of their home—architect, general contractor, designer, electrician, flooring supplier, landscape designer, pool company, etc. Yet, there’s one relationship that endures far beyond the others—that of the Technology Integrator. The Integrator is one of the very first contractors involved in the home project and is almost always the last one to leave (if they ever do!) The Technology Integrator becomes the homeowner’s most trusted advisor having created a relationship based on months and/or years of confidence. It’s not unusual for the homeowner to be on a first-name basis and have their Integrator’s cell phone number on speed dial. Integrators are often called on for recommendations that can include anything from house painters to dog-walking services. This is a special relationship, and coincidentally, one that’s greatly underutilized by Integration companies today. In other words, there are thousands—if not hundreds of thousands—of dollars left on the table and up for grabs.
The Finest Brands was created to maximize this special relationship and put that money in an Integrators pocket. The founder and director, Robert Thompson, saw this relationship as an opportunity for the Integrator to become more important to the homeowner, as well as more profitable in the process.
Raised in an industry which needs new products to grow, Robert realized that defining the Integrator as the go-to person was not only profitable for the businesses involved but the best thing for the customer as well. Now integrators can offer dozens of new categories of product, which customers are interested in, simply by becoming a dealer of The Finest Brands.
Robert’s partner is longtime friend and business associate Mike Barry. Mike has been in the electronics business for over 30 years and currently owns one of Orlando’s top Custom Installation firms that has been in business since 1998.
Together, their vision was to create a company that allowed Integrators to sell more without having to get new customers, without having to combat the price erosion inherent in most electronic products, and enabled them to become a full-service Tech Guru for the entire home.
Demographics have proven that typical Integration clients buy luxury items that are not marketed to the masses. These high-net-worth individuals are not fond of spending valuable time shopping at stores and would rather rely on advice from people they trust. They value quality above price and service above all. It’s a simple equation—the Integrator is on-site, trusted, and seen as the Tech supplier. TFB fills in their portfolio with innovative products that perfectly fit their customers.