Aging in Place: The Digital Home Health Boom
The population that provides personal and medical care to this aging population is just as impressive. The National Alliance for Caregiving and AARP estimate that 29 percent of Americans are caregivers. That's an additional 44 million people that can benefit from digital home health technology.
Also enticing is that demographics are easily defined. Trying to find a prospective client who wants a cool theater system or a state-of-the-art automated home is a challenging marketing task. By comparison, an aging-in-place market can be targeted by age, location, gender, income, ethnicity and more. And even if your marketing efforts are not too refined, your message will still be heard by a great number of prospective clients—either the seniors or those who care for them.
If you are an expert at installing an automation, security, entertainment or networking system, then you are going to be an expert with home health devices. Most systems are easy to install and even easier to operate. Most manufacturers provide some form of training assistance, and a lot of that training also includes a strong marketing foundation.
"Every dealer knows that who they buy from is as important as what they buy. This goes double for companies selling home health technology solutions," said Peter Radsliff of Presto, maker of a computerless email printer specifically for seniors, and chairman of Aging Technology Alliance (AgeTek). "The maturity and value of a supplier can also be gauged by how much support they provide to a dealer in terms of sales and marketing support. While it is not a manufacturer's job to sell to the dealer's customers, providing tools, materials and training to help the dealer be successful is their job."
Laura Mitchell of GrandCare Systems, an elaborate communication and monitoring system for caregivers, agrees and says to also look for the same relationship and support for your distribution network.