To realize this, we have to do something unique. Our plan is to make education and training available on demand, 24/7—when dealers and installers want to access it. We are looking at the potential for delivery and access afforded by all kinds of new, rich media, in addition to online. The programming and material we preview at the 2007 conference [will be] just a springboard. We’re looking to build out a business management program based on best practices and how specialty dealers and installers come to market.
Dealers and installers looking to grow their businesses would do well to give membership in PARA a second look. CR