Kerry Moyer, the Consumer Electronics Association’s (CEA) executive director of both the Professional Audio-Video Retailers Association (PARA) and TechHome, talks about what will appeal most to those in the custom and specialty business at this year’s Consumer Electronics Show (CES).
A number of custom and specialty retailers and installers say they don’t want to attend CES because it’s “too big,” “too expensive,” “too PC-oriented,” “too unfocused,” “CEDIA is a better show for us.” How does CEA respond to these criticisms? Why should custom and specialty dealers attend CES?
Coincidentally, I just had this conversation with a PARA board member. He was refuting others who have raised these objections to him and, in doing so, described to me what his company’s plans were for the upcoming CES. Quite simply, he was not booking his usual number of appointments with vendors this year; [he was not] spending all his time in meetings, rather than on the show floor. Instead, his plan was to walk the show floor to look for new products, entirely new product categories—new business opportunities! He wants to be out in front, a leader—the first to take advantage of new opportunities.
I agree, and that is what, for me, International CES has become all about—new technology, new categories of products, leading to new business opportunities. Now more than ever, in this fast-paced, converging market, astute dealers and installers need to be looking ahead, looking for new products, new opportunities that help them differentiate their offerings from those of their competition. Can you think of a better place to find all these new opportunities gathered under one roof?
Take the time to walk the show. Look around. When was the last time you did it? Go to MyCES on www.CESweb.org and create a profile—find the new products, the new opportunities you are most interested in. Make the connections in advance of the show and you can navigate the show with direction and purpose.