The AiN Group’s Aim: Idea-Sharing to Augment Its Buying Power
The Authorized Integrators Network (AiN) Group, gearing up for its Live & Learn Conference in Phoenix this week which runs from Jan. 23 – 26 at the Arizona Biltmore Hotel, was founded 17 years ago by Stanley Matysiak, its current president, as a path to providing dealers with “a solid connection for security products,” according to John Begeny, the organization’s vice president of marketing. It has grown over the years from a roster of 12 national dealers into a 300-member buying group of integrators and dealers serving the residential and commercial building industries. Currently, the group boasts a mix of around 60 vendor and service partners.
Live & Learn is the group’s high-level networking event, where members exchange ideas and best practices, said Begeny, while availing themselves of the a full line card of vendors who offer the gamut of products beyond security solutions, including full smart-home platforms, HVAC, and multi-room audio systems, to name a few categories.
“We’re a family,” says Begeny. “We’re personable and there’s plenty of information-sharing. “We still have our very first 12 dealers; hands down, dealers stay with us.”
While the group carries a variety of categories, its foundational category is security systems and the revenue generated from monitoring them. Also, Begeny points out, the group’s dealers are involved in outfitting new homes rather than in retrofitting existing homes.
One of the most salient benefits of belonging to the group, he said, is the high level of marketing assistance provided to members. “We are a depended-on marketing resource for our dealers. We started a full-scale marketing department with a digital print facility and can produce customized literature for our dealers when needed. It’s total, customized marketing on demand, all done in house,” said Begeny.
The Live & Learn Conference, according to information on the group web site, provides guaranteed one-on-one face time for representatives from every dealer and vendor who are authorized to approve purchase deals. Keynoters listed for 2019 include Tim Costello, CEO of Builder Homesite, Inc., a provider of digital services to the homebuilding supply chain, and Michael Barnes, of Barnes Associates, who directs his company’s M&A activities as regards security alarm company acquisitions. Interspersed with these keynotes are numerous interfacing opportunities and peer-moderated sessions such as the AiN Best Practices Dealer Panel, whose topics this year will touch on technician incentive programs and management-oriented issues such as succession planning.
More information is available at the AiN web site: www.aingroup.com.