Catching Up With...: SpeakerCraft
Technology Integrator: What’s the latest with SpeakerCraft?
Yann Connan: 2014 marks the huge refocus on SpeakerCraft at Core Brands. We have several exciting launches this year, from speakers to amps to multi-room audio control, and they will all debut at CEDIA. Let’s start with the new MRA chassis; the SpeakerCraft MZC-664 is a six-source, six-zone controller delivering 240 watts of total power. It’s designed to easily expand to 12 zones when paired with a second MZC-664. Plus, its software is built on the rock-solid ELAN control platform so it benefits from the ease-of-installation for which ELAN is famous.
In power amplifiers, we’re bringing out a whole new line, from 50, 100 and 150 watt stereo amps to 12 and 16 channel amps with 30 and 50 watts per channel respectively. These share the same industrial design with the MZV-664 and together they deliver a branded audio distribution solution.
For speakers, we’re in the largest design refresh in the brand’s history. The new AIM series we are debuting at CEDIA will have three distinct new technology enhancements, each building upon SpeakerCraft’s legendary innovation performance.
TI: What are the Key benefits to the homeowner?
Connan: Again, let’s start with the MZC-664; this multi-zone controller addresses audio distribution in a way that’s really easy for end users. While we’ll have touchpads and keypad controls, the entire system can be controlled by a smart-phone or tablet, devices the consumers are already using. This make a very simple lifestyle integration. The amplifiers place power where it’s needed for any system, large or small. And of course, the new AIM speakers will be the best performing speakers SpeakerCraft has ever produced.
TI: Key benefits to the integrator?
Connan: The integrators will appreciate the ease of installation that the MZC-664 offers. Set-up and installation time are reduced to a fraction of other multi-room systems with the MZC’664’s wizard-based configurator. The full line of amps simplifies the dealer’s message to customers with a single-brand high-performance story. With five amps to choose from, the dealer can easily fit the right solution for each client. And they all share a common front panel ID with the MZC-664, so they look great in the rack together.
We’re really excited about the new AIM line that will debut at CEDIA. Our technology and design enhancements are creating some key differentiators that will deliver better directed and more isolated sound that our dealers’ customers will appreciate. I must hold back on details right now, but do come see us at CEDIA. These will really blow you away. •