Making That Uber Luxury Sale
Making the case for an extremely expensive consumer electronics purchase to clients of extreme wealth has become more problematic of late – especially after clients do their web research and see how much they can get these days in functionality and product performance for very little expenditure. What sorts of ways are you schooling integrators in circumventing client objections to the high-ticket CE products your companies sell?
Brian Barr: The benefits of our products are enormous and we make sure integrators understand and can discuss with their clients the key points: CAT and C SEED manufacture superior, unrivalled outdoor products with ultra high performance materials (e.g. aircraft grade aluminum, marine grade “super yacht” 316L stainless steel, and gold plated circuit boards)
CAT and C SEED outdoor products are constructed to withstand all-weather conditions (sun, rain, and snow) and are ultra reliable and constructed to last for decades. They are designed, engineered, and manufactured to deliver better than recording/mix/playback studio quality outdoors at “Rock Concert” volume levels with detail and accuracy that “WOWs” the most discerning audiophiles and videophiles.
The system can be used to entertain small intimate groups or larger groups with up to hundreds of people enhancing experiences such as family functions, sporting events, rock concerts, symphonies, movies, weddings, and fundraisers. The 201-inch outdoor TV is deployable and retractable in about a minute and seamlessly integrates into the client’s landscape and features over 15,000 watts of pure, audiophile, “fully-differential”, class A/B clean musical power and it’s manufactured in the USA. And of course, our products are calibrated on-site by world-class engineers. That’s a lot of benefits!
Alexander Swatek and Edouardo Saint Julien-Wallsee: C SEED and CAT – California Audio Technology are in the business of offering extraordinary experiences. We are not in the business of selling bits and pieces. The C SEED 201 Giant Outdoor LED TV armed with a custom CAT audio system is an unrivalled audio/video solution that for many, is only a dream. For a very few fortunate individuals however, this dream actually comes true!
If you split an integrated solution apart, people can put a price and functionality on each element. But, there is no guarantee that these elements will function properly together. The C SEED 201 Giant Outdoor LED TV is much greater than the sum of its parts. Design, engineering, and manufacturing beautifully come together to form this truly exquisite artistic masterpiece of form and function. One cannot put a price tag on the positive feelings of a C SEED owner as this gorgeous device impressively rises from the ground as family and friends go “WOW”.
Another similar situation is when an 80+ meter yacht owner pulls into Monaco harbor while admirers on the mainland watch his ship and his C SEED in awe. Will the yacht owner think twice about the cost of each element of the yacht? Or, will he think … I’m successful! We at C SEED believe the later, and such an exuberant feeling cannot be tagged with a price.