Unmasking the Luxury Sale
TI: What are some of the popular features of On Controls platform I can use to entice new customers at lower price points?
Ben-Gal: On Controls enables integrators to sell affordable luxury in the home automation and control market while differentiating themselves from the competition by offering a truly customizable user experience. First there was “remote overload,” with clunky remote controls scattered across the coffee table and between sofa seat cushions. Today there is “app overload,” really the same concept and equally as inconvenient. On Controls solves for the disconnect of the connected home by unifying control within a single app. On Control’s Cloud-based technology is unique in that it enables integrators to do so much for their clients remotely. As an example, using the On Controls Manager Portal, establish individually customized interfaces for different family members who have completely different habits in the home. Use photos from a family vacation or a favorite sports team to individualize each interface. There is real value to consumers in these services and On Control makes it all happen from any location via the Cloud. •