Unmasking the Luxury Sale
TI: How does Kaleidescape support its dealer network as it caters to the luxury market?
Stalman: We support our dealers by offering a true luxury product that will turn their clients into lifelong fans. Every aspect of our product line—from our award-winning movie servers, to the world’s first and only Blu-ray-quality movie download store, to our intuitive Movie Guide—has received loving attention so the product is incredibly easy to use and does not require a user’s manual. All Kaleidescape products are built from the ground up to deliver flawless performance year after year, backed by rock-solid reliability and performance; and they come with world-class warranty and support services (three years extendable to five in total). As added assurance, Kaleidescape provides 24-7 monitoring of all components in the field, so the customer never has to deal with nasty surprises on movie night. With our comprehensive monitoring and alert systems, we are able to notify our dealers and the system owners of any issues that arise, before they become problems.
What’s more, Kaleidescape is the perfect companion for a whole-home solution because it integrates with home automation systems. For example, Kaleidescape can notify the control system that a movie is playing so that lights dim automatically when you press Play, or you can tell your home theater system to pick the DTS soundtrack whenever it’s available, or instruct it to always show French subtitles. You can even configure the system so that the kids’ zone never plays a movie with a stronger rating than PG-13. These are all experiences you only get with a luxury product.
TI: What changes does Kaleidescape foresee in the luxury
Stalman: A change that we see is that the world is beginning to confuse technology with luxury. While it is true that the prices of TVs and audio systems continue to drop while the capabilities increase, a higher-resolution picture or a more efficient subwoofer are simply checkbox features. One needs to step back and ask the important questions: What good is my TV’s resolution if I can’t watch the movie I want to watch? Does it matter how amazing my speakers are if I am feeding them low-resolution compressed audio? And how important is the comfort of my theater seating if I continually have to jump up from it and search around the house for Blu-ray discs? Luxury is not just about having great gear—it’s also about not having to worry about that gear. And our dealers realize this. When they implement Kaleidescape as the foundation for a home media system, they focus on convenience and usability to deliver a truly luxurious experience. By doing so, they provide their clients with systems that they will actually use, as opposed to mountains of high-end gear that languishes in darkened man caves because it’s simply too much trouble to deal with.
Itai Ben-Gal, On Controls CEO
Technology Integrator: Can we converge connected systems for an affordable media room, such as TV, home theater receiver, Blu-ray player, cable box and Apple TV—and add control of a front door security camera and thermostat within the On Controls platform?
Itai Ben-Gal: This aggregated functionality is really right in the wheelhouse for On Controls. We offer integrators an elegant and customizable control solution for less than our competitors, giving integrators the choice of either attracting new customers at lower price points or adding more value to premium systems based upon our Cloud-based control and automation solution. The bottom line is, On Controls enables integrators to unify all of the many disjointed connected home devices for their customers, providing an affordable, intuitive and full-featured smart home experience all within a single app for Apple and Android phones or tablets.