Survey Says Southern Men are Most Likely to Own Smart Home Tech
Southern men are the most likely to own smart home technology - at least according to a National Smart Home Survey conducted by NWP Services Corporation.
The survey, based on the input of 1,028 people across the U.S., asked participants questions regarding their awareness of smart home technology, their experience with it and their preference for it.
SiliconANGLE reported the following results from the survey:
- 82% of respondents have heard of smart home technology
- 19% of respondents have tried smart home devices
- 11% of respondents own smart home devices
- 17% of respondents have no idea what smart home tech is
- 55% of men have heard of smart home devices v. 54% of women
- 20% of men have tried smart home devices v. 17% of women
- 12% of men own smart home devices v. 10% of women
- 13% of men have never heard of smart home tech v. 20% of women
*The survey also found that women give more value to devices offering security while men give more value to those offering convenience.
Respondents were divided into the following age groups:
- 8-29 (284 respondents)
- 30-44 (339 respondents)
- 45-59 (352 respondents)
- 60+ (53 respondents)
The survey found that 20% of the youngest age group had no idea what smart home technology was. Older generations were more aware as only 16% of 30-44 year olds, 15% of 45-59 year olds, and 11% of 60+ year olds didn’t know what smart home tech was.
It also found that older generations were more likely to purchase smart home tech.
Finally, the survey found that people from the West, Midwest, South and Northeast have almost equal awareness of smart home technology. At 13%, Southerners, however, are most likely to purchase while Westerners who have tried but don’t own smart home tech top the chart at 20%.
At 19%, both the Northeast and the West have the least knowledge of smart home devices by region.
Southerners polled as the most willing to pay a monthly fee of $75 for a smart home device.