Catching Up With...: Stewart Filmscreen Freshens Things Up
In life, everything benefits from a fresh look from time to time. Screen manufacturer Stewart Filmscreen, for example, wants to serve integrators better, so it's taking a fresh look at how the company interacts with them.
For example, according to President and CEO Grant Stewart, the company has redesigned its website to better suit the needs of the growing number of integrators who are working on businesses as much as on homes. "It has to do with the way we specify screens," he said. "While we do ask for the ultimate application for your screen, we consider the designations 'residential' and 'commercial' less and less important. Sure, it will make a crucial difference in screen design if you are specifying a huge screen for a well-lit stage or a small screen for a dark home theater, but the lines are blurring. We make it clear from the home page that we have solutions for just about everything."
Case studies and installation stories will be an ever-growing feature of the site going forward. "It's a way to showcase what [our dealers] are doing in the field and to provide end users with a visual representation that helps them make a decision as to what screen they'd like to have in their environment," Stewart said.
Further new features of the site are coming, as the company hopes to launch a new configurator and further enhance the site's content and navigation. "In time, it will be incredibly easy for all of our customers—regardless of whether they are in the trade or are an end user—to shop, select and specify products directly from the website," Stewart commented.
The effort doesn't stop at the website. The company says it is also refining its materials to better serve integrators.
"Some products are timeless, but our newest materials feature tangible advancements and aren't simply marketing hype," explained Stewart. "FireHawk G4, GrayHawk G3 and Tiburon G2 have all been refined and now better fulfill a wide variety of application-specific needs." He added, "While it's been on the market a couple years now, I don't want to overlook talking about [our] Cima screens. As we came out of the great recession, it was clear that budgets were going to remain tight for some time. Customers wanted great images but had to live within tighter means. We answered that call. We were able to bring to the market a set of solutions that met our expectations for quality and customers' expectations for value. And it's been a huge success."