A $300,000 home cinema room and a $70,000 plasma TV? Well, everything’s bigger in Texas, as evidenced by C-tailer Starpower’s new second store in the affluent Dallas suburb of Highland Park, which features those products and much more.
Last week, Starpower opened the store in style, showing the Dallas Cowboys’ final preseason game to customers on LG’s 71-inch plasma.
The new store was designed by architect Phil White, who has previously designed retail space for The Limited and Victoria’s Secret. “A
lot of architects are slow to understand home theater technology,” said
White, “but it’s a must these days when people would rather have an
entertainment room than a living room.”
The “entertainment rooms” featured at Starpower include an octagonal “cinema paradiso” theater (job costed at $300,000) with vaulted ceilings, custom leather seating, a Marantz 1080p projector, Crestron controls and dual subwoofers by Krell.
“We were trying to get a prototype store here,” said Starpower CEO David Pidgeon, “and I think we’ve done it.”
You can read and see more about Starpower’s new store in the October issue of Custom Retailer.