Spread the Love, Reap the Rewards
Lifting employee morale is a rather easy, low-cost task. It can boost your profits, too.
By Steve Honig
What's the temperature of your workforce right now?
Don't know? You need to. The single most important aspect of employer-employee relations is morale.
Morale starts at the top, and it affects middle management and ultimately the workforce that is in daily contact with our clients. Creating great morale is the least expensive aspect of running a company, and it has a significant overall effect on profits. Happy employees produce happy clients. Happy clients want to spend more money.
It's easy to talk about how important morale is, of course. But how do you change or improve morale at your store? Try these methods on for size:
The ol' pat on the back: Some may laugh at this but, many times, a genuine "thank you" to an employee for a job well done means more than money would. It sounds easy enough and most middle and senior managers agree that it works; however, it is not done enough on a daily basis in most retail environments.
Conduct a managers' meeting to cover this subject. Discuss when and where to give accolades to the staff. Praising an employee in public and in front of his or her peers is an incendiary experience for an employee. Remember: Enthusiasm is contagious and it will travel fast throughout your organization.
The envelope please: Sometimes after I receive a call from a client praising the experience he or she encountered with a staff member, I'll put a gift card or dinner-for-two certificates in the employee's hands when he or she returns to the office. Employees love this recognition and talk about it with everyone they see.
The unexpected call into the office: Employees usually interpret this unusual request as a sign that they're in trouble. But when others see you giving a high-five to an employee, laughing and smiles are all you see. Employees will be curious about what's happening in that office. All of a sudden being called into the manager's office will take on a different meaning.