Speeches and Vendor Show at Ingram Micro’s Consumer Technology Solutions’ 2015 Expo
Craig Birmingham, vice president and general manager of the newly named Consumer Technology Solutions (CTS) business unit of Ingram Micro, spoke at the annual product Expo in Scottsdale, Ariz., this week about how the company was evolving to capitalize on the trends and “decision-drivers” informing both the consumer marketplace and the buying decisions of CTS’s customer base. He also offered a few facts about the Expo itself, and broad-view perspectives on the market factors that are most profoundly impacting CTS customers’ business.
At present, CTS has about 1,700 vendor partners and offers around 180,000 SKUs – with those figures augmented as the result of several acquisitions (including mobility services company Brightpoint) since 2012.
This vendor/dealer show drew 148 resellers and almost 500 people, along with 110 vendors. “I’d say we’re the go-to event for CE for our reseller partners,” he said. “It’s a great networking opportunity.”
Birmingham said observes “lots of optimism in the marketplace. Unemployment is down, the housing market is good, and discretionary income is up.” While he sees home- and auto-buying, however, are the first-tier beneficiaries of this optimism, due to pent-up demand, “I think technology [as a desired purchase] is catching up with that demand.” With CTS’s total-solutions approach to its market, “our demographic is everybody,” he said.
At the General Session for dealers, Mark Snider, senior vice president of Consumer Technology Solutions and general manager for Canada, presented an overview of Ingram Micro, which he said realizes $43 billion in revenue sales in 170 countries.
“We want to be the niche in consumer technology solutions,” he said. “This branding exercise lets us tell our story a lot better.”
The most recent global redesign of the Ingram Micro logo emphasizes Ingram and de-emphasizes Micro, and the trademarked tagline reads “Realize the Promise of Technology.”
“We had rebranded globally, and this [rebranding of CTS] now articulates the opportunities in the CE space,” explained Birmingham.
The meeting’s keynoter was global futurist and author Jack Uldrich, who exhorted the dealers in attendance to recognize the exponential speed of technological change, and to take time to look beyond the minutiae of their day-to-day jobs to view the bigger picture.
The Expo also provided a forum for focusing on the needs of returning military veterans, through a speech by Kathy Pearce of Arizona Heroes to Hometowns, followed by a note-writing and care-package-assembly project participated in by the whole audience during the cocktail reception that capped off the presentations.