Nationwide Picks Up Russound, Severtson
Specialty Electronics Nationwide (SEN), Nationwide Marketing Group's division of custom installers, has signed up Russound as its primary provider for multi-room audio solutions and Severtson Screen as its home theater screen provider.
The new vendors are part of a continuing effort to provide dealers with products that diversify their offerings, especially as TVs continue their commoditization.
"My goal is to get dealers into different technologies," said Jeannette Howe, SEN's Executive Director, from Nationwide's PrimeTime event, this week in Orlando, Fla. "That's why we brought on Russound."
Russound's Collage Powerline Media and Intercom System, which works over existing power lines in the home, should be an attractive solution to dealers who are doing more retrofit jobs following the new-home construction crisis, Howe said. Collage is expected to ship within the next few months.
Severtson has made a name for itself during the last 22 years as a developer of screens and technology for simulation, 3D and IMAX applications. Two years ago, it opened its home theater and presentation screen division. Howe said ohigh-quality, affordable screens should provide a good complement to the new lines of high-performance, lower-cost projectors.
"Dealers still need to be able to showcase the excitement and 'wow'," she said.