SpeakerCraft this week announced that it has formed a partnership with the PRO Group.
“This is an important alliance for both organizations,” Jeremy Burkhardt, SpeakerCraft’s President, said as part of the announcement. “We bring a unique perspective to the partnership having focused solely on the custom market for the past 30 years. Combining this experience and knowledge with the retail power of the PRO Group will create an incredible market force. We are looking forward to this relationship and helping the individual members advance their position in the custom market.”
“We see this partnership as the perfect win/win for both organizations,” Dave Workman, the ProGroup’s Executive Director and COO, said in the announcement. “We were first intrigued by the quality and innovation of the product line but it goes beyond that.
"Jeremy and his team have a very different mindset as a company. Their fresh perspective and willingness to help our members market custom as a category makes them more than just another supplier. There is no question we will truly benefit from this partnership.”