Sony TVs Will Be First To Use Google Assistant
Google Home speakers will allow users to use voice activation for TV requests via the assistant. If users don’t have a Google Home speaker, they can still use the assistant capabilities via a button on the included remote.
According to WIRED, the built-in Assistant will have a few TV-specific voice-control features including the ability to change source inputs, the ability to launch apps on the TV and the ability to adjust things like the volume and channel.
WIRED also stated that the level of Google Home integration in the Sony TVs will be “much deeper” than the ability Google Home already has to interact with any TV with Chromecast capability.
According to the CTA, 2016 was a banner year for 4K UHD sales and a 40% increase in sales from 2015 to 2016 makes 4K UHD one of the industries fastest growing segments. As the market grows, manufacturers have started trying to differentiate themselves in the market by associating their name with specific TV technology or features that consumers can gravitate toward.
Samsung is becoming synonymous with quantum dots and LG is known for its OLED technology. According to WIRED, now that Sony has its own OLED, the company believes its competitive niche will come from having the best image processing and a great voice platform.