Sony Reveals Pricing for A1E OLED TV Line
Sony Electronics announced pre-sales have begun on its XBR-A1E BRAVIA OLED 4K HDR TV lineup from authorized Sony dealers. The BRAVIA OLED 4K HDR TV will be available in stores beginning in April 2017 and is on display at Sony Square NYC, a showplace for the latest in Sony entertainment and technology located in New York. The XBR-A1E offers a unique combination of the superior picture quality of OLED powered by Sony's 4K HDR Processor X1 Extreme, the world's first Acoustic Surface sound system, and an edge-to-edge stand-less form factor. With over 8 million self-illuminating pixels, the BRAVIA OLED 4K HDR TV line brings a significantly enriched visual experience with unprecedented black levels, rich and lifelike color, dynamic contrast, blur-less image and a wide viewing angle. The 4K HDR Processor X1 Extreme extends the capability of OLED to deliver an exquisite 4K HDR picture.
Sony was the first to bring OLED to the market in 2007 with the XEL-1, an 11-inch TV display that was an outstanding achievement for its time. Sony has continued manufacturing award winning OLED displays for professional broadcast and video production. Sony's professional OLED displays are used for editing, dallies review, graphics generation, special effects, as well as for broadcast and cinematic production. Sony Professional OLED Master Monitors have won a Scientific and Engineering Academy Award, as well as a Technical Emmy Award for Outstanding Innovation in Engineering Development.
"With over 10 years of OLED experience Sony is pleased to introduce the BRAVIA OLED 4K HDR TV, its first large screen consumer OLED television," said Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America. "Our long experience with OLED technology, together with the new 4K HDR Processor X1 Extreme, meant that this was the right time to return to the consumer OLED market. The A1E features a powerful mix of our exclusive image processing with a striking new design concept that is sure to make an impression in anyone's home."