Sony and Netsertive this week announced a new marketing plan powered by Netsertive, which will start with Sony's CIS Diamond Dealers.
Here's how it works:
Participating businesses receive digital campaigns tailored to their local markets including Internet search, display and mobile assets designed to attract qualified buyers. Through localized campaigns, businesses are able to track results in real-time in Netsertive’s technology platform. Additionally, Netsertive will provide turnkey implementation, reimbursement assistance and complete accountability throughout the process.
“What attracted us to launch a digital marketing program with Netsertive for our dealers was the fact that Sony’s message is delivered at a local level, ensuring brand compliance,” Frank Sterns, VP A/V Specialty/Custom Integration Channel, Sony, said as part of the announcement.
“It’s important to bring brands and local businesses together in this digital age and Netsertive’s platform enables us to support those businesses while driving higher conversion rates.”
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