Sony Intros Ultra Thin and 240Hz TVs
Sony unveiled two new BRAVIA LCD TVs at CEDIA with industry-first features. The KDL-52XBR7 LCD TV features 240Hz high frame rate technology called Motionflow 240 which the company says is ideal for sports and video game viewing. Sony says the Motionflow algorithm quadruples the frame rate of conventional LCD TVs by interpolating three new frames for each existing frame.
Other features on the model include Sony’s Advanced Contrast Enhancer (ACE), which produces a dynamic contrast ratio of 80,000:1 Sony’s latest digital video processor, BRAVIA Engine2, that enhances all incoming signals to match the TV’s 1080p resolution.
The second major TV release is the 40-inch BRAVIA KLV-40ZX1M LCD monitor which measure just 9.9mm thick—about the thickness of a CD case—and weighs 26 pounds. The monitor-only model, is styled after the OLED product Sony introduced in January, but unlike the OLED, this LCD TV sports full 1080p resolution. The monitor features an edge-lit LED backlight and Sony’s Motionflow 120 Hz. It includes 1 HDMI input. A matching flat speaker bar is also available.
Both products will be available in December. Prices were not noted at the press conference.