Sony Has Joined Azione
Azione Unlimited announced that it has added Sony as a vendor member.
“Sony’s strategy is to focus on premium products, premium channels and premium partners and Azione Unlimited, with its exclusive CI focus, is a perfect fit, Frank Sterns, Sony’s vice president, AV specialty and custom integration channel, said.
“We’ve seen a dramatic change in the way Sony has chosen to go to market with integrators thereby making this partnership very attractive," Richard Glikes, President of Azione Unlimited, said in a statement.
“Sony creates an outstanding value proposition providing our group with high-quality products, margin, and local representatives to support our dealers.”
Glikes added that, with Azione reaching 40 vendor members, Sony may be the last new one for some time.
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