Sony Expands Store Concept
Sony has opened three revamped retail stores using the new store concept the company unveiled in Los Angeles earlier this year.
The new locations are in Houston, Garden City, N.Y., and Costa Mesa, Calif.
The concept, which debuted earlier this year in Century City, features a new design, as well as showcase areas and what the company describes as "exceptional support experience." The new stores are replacing the retired Sony Style store concept.
The stores will also offer in-home consultation, delivery, and TV and home audio and video installation, Sony said.
"The newly redesigned Sony Stores are unique destinations where customers can experience all things Sony. Our goal is always to exceed customer expectations by providing an exciting, interactive and entertaining shopping experience," Brian Sheehan, senior vice president of Sony Stores, said as part of the announcement.
"Our new store concept gives shoppers an opportunity to interact with trained and knowledgeable staff as well as preview, test, compare and unlock the full potential of Sony's entertainment offerings."