Sonos Teams with Tweeter
Sonos’ whole-home Digital Music System will be demonstrated at all 153 Tweeter locations. Sonos, which in September introduced a direct to service approach to the Rhapsody Online Music Service, will demonstrate its 2.0 concept live on Tweeter’s retail floors with an internet-connected Sonos point of purchase display. Customers will be able to enjoy direct access to millions of songs and thousands of radio stations “at their fingertips, without having to power up a computer,” said the companies.
The Tweeter display includes Sonos ZonePlayers, the Sonos Controller and speakers.
“Tweeter’s partnership with Sonos is truly a defining moment in the history of CE retailing,” said Dave Malin, Tweeter’s vice president and general merchandise manager. “This revolutionary integration allows our stores to demonstrate to our customers how the Sonos system has unlimited access to millions of songs, right ‘out of the box,’ when they take it home and connect it up to their home network. No longer do they need to worry about ripping CDs to their hard drive or downloading music through their computer. It’s wireless, it’s easy, and most of all, we love showing our customers how it works.”
“As recently as a year ago, sophisticated network systems and demonstrations like this were only available at small custom shops,” said Thomas Cullen, co-founder and vice president sales and marketing with Sonos. “We are proud to work with Tweeter as the first national retailer to demonstrate the power of Sonos in the digital home, right on the retail floor. Thanks to innovations like Sonos 2.0 and Rhapsody DNA, coupled with Tweeter’s digital home expertise, we are excited to bring the future of multi-room audio in the digital home directly to the mainstream consumer.”