Sonos Provides Whole-Home Pandora Service to Users
Sonos, a manufacturer of wireless multi-room music systems, announced a new software release that will bring the Pandora music service to its Sonos Digital Music System. Sonos now claims to provide access “to more music services than any other whole-home digital music system on the market.”
The free, one-button software upgrade to Sonos System Software v 2.2 is now available to all registered Sonos customers via Sonos’ wireless handheld controller. Sonos users can listen to Pandora for free via a 30-day trial, after which they can continue receiving Pandora service for $36 a year.
Pandora allows users to “create and play up to 100 radio stations based on their favorite songs or artists,” said the companies. Through Pandora’s Music Genome Project, “highly-trained musicians analyze songs, one at a time, using close to 400 musical traits including melody, harmony, instrumentation, rhythm, vocals, lyrics and more to automatically build a station with songs that share interesting musical similarities.” Users can rate the music they hear to refine a station’s playlist on the fly.
Via Sonos, a PC is not required to listen to Pandora. Sonos said it can simultaneously stream 32 different Pandora radio stations to 32 different rooms.
“Pandora has melded the human judgment of music experts with the best of computer science to create a new, breakthrough experience in radio,” said Sonos CEO John MacFarlane. “Combined with Sonos, Pandora gives you the feeling that there is someone magically guiding your music listening throughout your home.”
“Our mission is to work with exceptional companies like Sonos to expand the reach of Pandora and our Music Genome Project,” said Pandora Founder Tim Westergren. “With Sonos, we continue to unite the Pandora experience with groundbreaking devices that truly reinvent the way music lovers interact with music in the home. This partnership illustrates what radio looks like in a connected world—anytime, anywhere.”