Wireless multi-room music system maker Sonos has introduced a compact, all-in-one speaker – the PLAY:3 – that at $299 provides consumers a new entry-level starting point from which they can build a Sonos hi-fi system.
The speaker, controllable with free apps that work on iPads, iPhones and Android devices, measures 5.2 inches by 10.5 inches by 6.3 inches. It is comprised of two four-inch midrange drivers and a tweeter with a passive bass radiator positioned at the rear. Each driver has its own, dedicated amplifier, and the speaker may be used either horizontally or vertically.
“It’s a ‘smart’ speaker, in that it dynamically adjusts its equalization to mono when placed on its end,” said Jon Reilly, technical product manager, in a New York City-held demo of the new speaker. He added that should a consumer wish to use two speakers, a simple software setting, when enabled, will make the speakers into a matched stereo pair.
It is being sold through approximately 6,500 retail locations worldwide, and is the first Sonos product to reach retail with Sonos’ new, minimalist logo and packaging that will define its market identity from now on. “We’re re-branding ourselves as ‘The Wireless Hi-Fi System’,” said Reilly. “We’re moving to simplified messaging to communicate the experience.”
Its name is also setting the tone for the streamlined re-labeling of other currently available products in Sonos product suite, said Reilly.
The company’s ZonePlayer S5 now becomes the PLAY:5; its ZonePlayer 90 becomes the Connect; its ZonePlayer 120 becomes the Connect Amp; and its Wireless Dock becomes the Dock. The ZoneBridge BR100, which can be tethered to a home’s broadband router to enable the Sonos system to work in rooms where there is no Ethernet wiring, becomes, simply, the Bridge – and its pricing drops from $99 to $49.