Social Networking: Social Media and SEO: Be Likeable, Be Searchable
Social media marketing often gets a bad rap: All this talk of engagement, but what good does it do?
What these people don’t know is that social media today can help you learn more than what your friend had for lunch. If used properly, it can increase your search engine optimization (SEO) and help your business appear first in relevant searches online. According to a Pew Study in 2010, 78 percent of Americans will undertake research online before making a buying decision, and it’s safe to say that this number has only increased. Do you come up in relevant searches? If not, why not? And how can you change it?
Many of us know that tackling the ever-changing social media landscape can be challenging. But since your online presence is often your company’s first introduction to a potential client, you may want to reconsider the effort you put into your virtual handshake. After all, you only have one chance for a first impression, and if done properly, it is this impression that will capture leads, and convert those leads to sales.
In my previous articles, I’ve talked about setting goals, finding your voice, and implementing a strategy based on listening, sharing and engaging. A well thought-out social presence allows consumers to connect with your brand as you show them all that is unique about you, and all that you can do for them. Now it’s time to add the next step by using social media to increase the number of people who find and view the content you’ve created.
Thanks to a change made last year to popular search engines such as Google and Bing, social media engagement now directly effects the search engine optimization (SEO) of your website. In other words, if you properly link your website to the social networking sites you participate in, your Tweets, Facebook updates, Pinterest posts and blog entries can affect the ranking of your company in a potential client’s search for a company like yours. There are many variables that come into play here, including the use of keywords. Integrating keywords into your posts helps the search engine identify who you are, and what ‘searches’ you’re most relevant to.
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