Social Networking: Looking Towards the New Year
The New Year is here, and so are the infamous New Year’s resolutions. It’s the time of year where we’re all making resolutions about how to address bad personal habits and focus on improving ourselves—it’s the age-old way to hold focus on things we want to accomplish.
While we’re doing it personally, we should do the same thing when it comes to our businesses. So as we make our personal resolutions to eat healthier, we thought we’d share with you a list of Social Media Resolutions for your business that you should consider implementing (and sticking to!) in 2013.
Give your profiles a facelift
Since your social media profiles are an extension of your business, make sure they’re still relevantly illustrating your brand identity.
Take a look at corporate descriptions, executive bios, as well as logos, images and even fonts—are all those items still an accurate reflection of your company’s goals, and are all the company’s representatives listed everywhere still part of your team?
Additionally, something as simple as a new background on a Twitter profile or a fresh cover image on a Facebook page can really freshen up your brand’s presence. Though it’s common to update a corporate website when things change within an organization, it’s easy to forget to extend those changes socially.
While you’re freshening up all your brand’s social profiles, you should also take the time to change your passwords as well. Though it’s inconvenient to remember new ones, it’s a bigger problem if an unauthorized person has access to your social networks. Even if you haven’t severed a relationship with an employee or outside agency with access to your passwords, changing passwords regularly to protect privacy is a good habit.
Give your social media accounts an audit
Since social conversations are happening constantly, it’s not always easy to make the time to officially connect with the folks engaging with your brand online. Spend some time seeking out current customers, new business partners, additional media contacts, and even new connections like potential customers, or other affiliates who work within the industry. ‘Like’ and ‘Follow’ them so you’re alerted of their social shares.