Smart Lighting is Key for Helping Your Clients Achieve Peace of Mind
The holidays can be a stressful time for everyone, with travel adding a new layer of concern around home security. It’s hard to relax and be in the moment with family and friends with that nagging feeling that something may be amiss at home. Giving your clients the ability to remotely control lights and randomize them to mimic occupancy lets them relax and enjoy their time away – whether it’s a night out or a week away from home.
More than half (55%) of Americans said they will be concerned about the security of their home when they travel this holiday season, with one third (33%) expecting to feel anxious. This is according to the new Travel Mindfulness Report, a survey released by Lutron Electronics, maker of smart lighting and shading control systems, including Caséta by Lutron, RA2 Select, and HomeWorks QS.
In advance of the busy holiday travel season, the survey asked U.S. homeowners about the barriers preventing them from achieving peace of mind while traveling. Nearly half (48%) would choose travel mindfulness – the ability to stay present and in the moment while away – over winning $1,000 in the lottery.
Luckily, there are a variety of solutions to help homeowners relax while they’re away, which is especially good news because 1 in 3 Americans (30% of the total U.S. population) plan to travel this holiday season.
Help Your Clients Get Smarter with Lighting
According to the survey, a large majority of Americans (85%) have taken steps to make it look like their home is occupied when it isn’t, including leaving a light on at all times, or at strategic times, to protect their home and family (65%). Simply keeping the lights on when on vacation may not cut it—but turning lights on and off at irregular intervals – a Lutron system feature – can make a home look occupied and help your clients unwind while traveling.
Additional takeaways from the Travel Mindfulness report include:
Lighting is Key to Peace of Mind
- More than half (56%) of Americans say a well-lit home gives them peace of mind when they return from a trip.
- The majority of Americans (67%) associate “peace of mind” most closely with “feeling safe and secure”.
- 38% have worried about whether or not they left the lights on or off
The Opportunity for Custom Installers is Right Now
- More than two-thirds (69%) of Americans agree that being able to control their lights remotely would make traveling more enjoyable.
- 79% would like the ability to program lights to randomly turn on and off in the evening to make it look like someone’s home.
- 68% would like to control the lighting for their family while they’re traveling on business.
Help your clients be more in control of their home – and more thoroughly enjoy their time away – during this busy holiday season. Get them thinking now about the equally busy summer travel season because there’s truly no gift greater than peace of mind.
About the Travel Mindfulness Report
This survey was conducted by Morar/HPI Research for Lutron Electronics. The survey yielded responses from 1,000 U.S. homeowners between the ages of 33–55, over-indexing in the Philadelphia metro market.