Showing Off IMAX Enhanced
IMAX Corp. and DTS provided a demo in New York City last week highlighting the benefits on ultra-large-screen, premium-level consumer TVs and on projectors and components that now carry, or will in future, carry IMAX Enhanced compatibility – adhering to a certification and licensing program that is drawing support from major partners beginning with Sony Corp., Sony Pictures, Paramount Pictures, and Denon, Marantz and Definitive Technology parent Sound United.
Around 1,500 movie theaters in 75 countries are endowed with IMAX sound and image enhancing gear, said Bruce Markoe, senior vice president of IMAX Post-Production. The aim now is to work with DTS to translate that immersive cinematic experience to the living room via an IMAX Mode on enhanced devices that can be initiated to play back IMAX digitally remastered content.
Marcoe and John McDaniel, vice president of business development – Ecosystems at Xperi, the parent company of DTS, were on hand to show off IMAX Enhanced’s benefits.
Equipment used in the demo included: a 77-inch Sony OLED 4K UHD TV with HDR (several Sony TVs and projectors are endowed with IMAX Enhanced technology); Panasonic’s DMP-UB900 4K UHD Blu-ray player; the Denon AVR-X8500H A/V receiver, and an array of Definitive Technology loudspeakers handling left, right, center surround and height channels.
Markoe explained that the technology was most effective on top-level larger-screen TVs that have brightness and black levels that show up IMAX Enhanced quality to best effect.
As for IMAX-enhanced TVs, for certification, they will need to meet additional requirements beyond standard 4K TV requirements. The same is true for IMAX Enhanced A/V receivers, which must also include DTS:X technology in order to accommodate IMAX Enhanced technology and be certified for it. Besides the Denon model, the Marantz SR7013 already carries it. According to information on the IMAX Enhanced website - https://www.imaxenhanced.com/ - the recommended loudspeaker layout for an IMAX Enhanced total system is 7.2.4, with seven speakers in the horizontal plane, two subs and four height speakers.
IMAX Enhanced content, according to the website, is compatible with gear that is not designed with IMAX Enhanced certification, although without the enhanced benefits.